Marina and the Diamonds released her second album, Electra Heart on April 30th, 2012. It was a departure from her debut album, The Family Jewels, as she created a character named Electra for Electra Heart, which was, as Marina put it, “the antithesis of everything [she stands] for.” Marina has also said: “the point of introducing [Electra Heart] and building a whole concept around her is that she stands for the corrupt side of American ideology, and basically that’s the corruption of yourself. My worst fear—that’s anyone’s worst fear—is losing myself and becoming a vacuous person. And that happens a lot when you’re very ambitious.”
She cited her inspirations as Marie Antoinette, Madonna, and Marilyn Monroe. The styling for some of her music videos (“Primadonna”) definitely reflects this.
I thought it was an interesting idea for Marina to experiment with another character. However, not everyone has reacted as positively. Some people seem to think that Marina used Electra in this album as a way to “sell out”, since her first album was less mainstream-sounding. Yet, the Electra concept isn’t Marina’s alter ego, as she has explicitly stated in interviews, but a vehicle to communicate dysfunctional love and the American Dream. Electra Heart is also Marina’s take on the four archetypes – Primadonna, Sue-Barbie-A, the Teen Idle and the Homewrecker.
What ever the case, Electra Heart is an overall decent album, and although it has the tendency to sound a bit cheesy, Marina’s voice sounds great.
Bubblegum Bitch
“Bubblegum Bitch” definitely isn’t one of my favourites on the album. The beginning reminds me of the Sohodolls’ “Weekender”, which I don’t particularly enjoy. To me, both songs sound dissonant, and not in the good way. The lyrics to this song save Marina here, as it provides a decent introduction to what/who Electra Heart is all about: “Hit me with your sweet love, steal me with a kiss / I’m miss sugar pink, liquor liquor lips.”
Primadonna
“Primadonna” was a single released on March 20th as a single. When I first heard it, I just couldn’t stop listening to it. It’s a catchy, poppy beat about a vacuous, spoiled woman: “Primadonna girl, yeah / All I ever wanted was the world.” She’s seemingly innocent, needy, manipulative, and wants the world. It was one of my favourites out of all the other previews I’d heard prior to her album release.
Lies
“Lies” is about dysfunctional love: “You’re too proud to say that you made a mistake / You’re a coward ’til the end / I don’t want to admit that we’re not gonna fit / That I’m not the type that you like / So why don’t we just pretend?” The lyrics are intriguing, as Marina sings about a relationship that has clearly run its length. The melody, tempo, and lyrics of the song contrast from “Primadonna”, and show a more personal side to Electra. One of my favourites on the album.
Homewrecker
As someone who isn’t a fan of “talking” in songs, “Homewrecker” wasn’t one of my favourites. But it’s catchy, and kind of grew on me. The song is clearly a portrayal of Marina’s Homewrecker archetype: “I break a million hearts just for fun / I don’t belong to anyone”.
Starring Role
“Starring Role” was the first song I heard off of Marina’s album, and was on YouTube in November 2011. It’s sad, haunting, and beautiful: “You’re hard to hug, tough to talk to and I never fall asleep / When you’re in my bed, all you give me is a heartbeat”. The lyrics are a bit cheesy for me at some parts, but the song is still evocative. Yet another song about heartbreak.
The State of Dreaming
This track, along with “Lies”, leaked a couple weeks prior to Electra Heart’s release. It didn’t stand out to me back then, and it doesn’t now. Marina’s voice sounds beautiful, but the song’s melody is just too cheesy-sounding to me, and mildly reminiscent of Coldplay’s “Viva la Vida”, especially with the violin and bells. Next.
Power & Control
Although it didn’t stand out to me at first, it grew on me after a few listens. It sounds like it’d be a decent dance track.
Living Dead
The introduction sounds a lot like the one in Eurythmics’ “Sweet Dreams”. This song is more energetic, upbeat, and sounds like something I’d listen to when I’m sad or upset: “I’m living dead dead dead dead / only alive-live-live-live”. However, the repetitive “dead”s and “alive”s can be irritating after a while.
Teen Idle
Definitely Marina’s take on the Teen Idle archetype. As bad as it sounds, it reminds me of young girls on Tumblr: “The wasted years, the wasted youth / the pretty lies, the ugly truth”. The melody itself doesn’t catch me. Next.
Valley of the Dolls
The introduction reminds me of a really old song that I can’t put my finger on. Regardless, the quirkiness of the beat reminds me of “Mowgli’s Road” by Marina from her debut album. Yet, like “Teen Idle”, it didn’t catch me…so I’ll move along.
Hypocrates
As soon as I heard the preview for this song, I knew I’d love this song. And I do! As soon as I got my hands on her album, I couldn’t stop listening to it! It’s a bit cheesy, on par with Metric’s “All Yours”, but not as happy: “I know you only want to own me / and that’s the kind of love you show me. / You tell me one thing, and do another / keep all your secrets under cover”. One of my favourites.
Fear and Loathing
Just as haunting as “Starring Role”, but a bit dull for me.
And for her deluxe tracks…
Radioactive
I didn’t like “Radioactive” at first, but it grew on me after more listens. It’s catchy, and sounds like something you could dance with…perhaps at an indie dance party. The styling and concept of the music video for “Radioactive” is reminiscent of Telepathe’s “So Fine” — complete with the messy house, grocery store aisle scene, “dancing”, blonde bob wig, and red shirt.
Sex Yeah
I’ve never understood songs about sex. Sky Ferreira tried it with “Sex Rules”. I didn’t get into it then, and I can’t find myself getting into it now. The repetitive “sex sex sex sex” is a turn-off.
Lonely Hearts Club
The beginning is pretty interesting. But the song is passable: “Lonely Hearts Club / Do you want to be with somebody like me?”
Buy The Stars
“Buy The Stars” is refreshingly more acoustic than her other tracks. It’s less overproduced — but doesn’t draw me in.
The way her album is structured, there is a clear distinction between the more evocative songs – “Lies” and “Starring Role” and the more vapid ones – “Homewrecker”. It might have been Marina’s intent, since she wished to portray both dysfunctional love and corruption. I think it was a smart decision in that case, but at the same time, some songs sounded like filler to me – “The State of Dreaming” and “Teen Idle”, for instance. My biggest criticism is that the album sounded a bit too overproduced for my taste, and not as raw as The Family Jewels. Then again, it might’ve been all part of Marina’s concept…
What are your thoughts?
- Joyce
Image sources: Electra Heart album cover / Marina as Electra / Marina and her bubblegum



























